Competitive Market Intelligence by BrandProCare for Leading Alcoholic Beverage Company

Challenge

A leading alcoholic beverage company sought deeper visibility into a competitor’s beer product to strengthen its own regional strategy. The client needed answers on:

  • Actual market penetration and availability
  • Shelf presence and in-store visibility
  • Consumer preference patterns across key regions

 

Without reliable ground-level data, marketing spends and distribution decisions carried a high risk of inefficiency.

Our Market Research & Competitive Intelligence Approach

BrandProCare executed a targeted, region-specific market intelligence exercise, including:

  • On-ground market surveys across selected regions to track product availability, pricing, and shelf placement
  • Retail-level observations to assess visibility, promoter activity, and point-of-sale strength
  • Comparative consumer feedback analysis to understand preference drivers between the competitor’s beer and the client’s product portfolio

 

The data collected reflected actual buying environments rather than assumptions.

Outcome

With BrandProCare’s research-driven insights, the client:

  • Gained clear visibility into competitor distribution and market behaviour
  • Avoided misdirected marketing and distribution investments
  • Used evidence-backed insights to refine regional positioning, optimize spends, and improve on-ground performance

 

BrandProCare’s due diligence and market research services empower brands to act decisively, reduce uncertainty, and maintain a strong competitive edge in dynamic markets.

Disclaimer

This case study is anonymized and intended only for information.

Anil Kumar

Office Co-ordinator

Anil is our go-to person on the road — someone who knows every nook and corner of the city. With his calm attitude and dependable nature, he ensures smooth travel, timely deliveries, and seamless coordination across locations. He’s the silent backbone of our day-to-day operations.

Stanley

Senior Investigator

Stanley brings 20+ years of diversified experience in brand protection and enforcement operations. Known for his patience, clarity of thought, and immaculate documentation skills, he is the go-to person when a case needs both precision and practical wisdom. His steady nature and ethical approach set high standards for the entire team. Whether it’s a complex enforcement operation or a sensitive market inquiry, Stanley handles it with unmatched professionalism.

Education: Graduate
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Divanshu Luthra

Research Analyst & Report Writer

With two years of experience in the brand protection and IP investigation industry, Divanshu brings a sharp analytical approach and a research-driven mindset to BrandProCare. He is skilled at identifying infringement issues, preparing clear and detailed case reports, and presenting information in a way that helps clients make informed decisions. His curiosity, discipline, and ability to understand new trends make him an integral part of the company’s growing investigative framework.

Education: BBA, MBA (Retail Management)

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Surinder Kumar

Senior Investigator

With over 25 years of experience in the brand protection and IP investigation industry, Suriender is a dedicated, disciplined, and courageous senior investigator who has been with us since the inception of our firm. Known as the “Mr. Dependable” of our team, he is always ready to take on new challenges and still works with a child-like enthusiasm that inspires everyone around him.

Education: B.A (Hons)
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