BrandProCare conducts detailed common law searches to help businesses identify prior users of identical or similar names, marks and domains that may not appear in the official trademark registry. This ensures that your new product, brand, business or domain is launched on a legally safer and commercially sound foundation.

A common law search goes beyond the IP India database to uncover unregistered but actively used marks that could pose serious conflict risks. Without this step, enterprises may invest heavily in branding, packaging, marketing and domain acquisition, only to later face objections, legal notices or rebranding costs. BrandProCare helps you avoid such surprises by identifying potential conflicts in advance.

Our pre-launch brand and trademark common law searches are recommended before adopting a new brand name, logo, product line, company name or domain. We aim to detect any identical or confusingly similar names being used in the market, even if they are not registered as trademarks.

Our search process covers government and regulatory databases, trademark databases, company and LLP records, news archives, WHOIS and domain databases, business and telephone directories, public and legal records, industry-specific directories, financial records and general internet searches. This multi-layered approach delivers a clearer picture of existing use and potential risk.

Our risk assessment and recommendation reports summarise the findings in a practical format highlighting any conflicts, level of similarity, nature of goods/services involved, geographical presence and potential legal exposure. We also provide suggestions on whether to proceed, modify, or reconsider the proposed mark.

BrandProCare’s common law search reports are designed to support your branding, legal and marketing teams in taking informed decisions, reducing the likelihood of confusion among customers and minimising the risk of infringement claims.

Our reports provide a 360-degree view of real-world usage by covering:

• Trademark Registry Search: Identical, similar and phonetically related marks across relevant classes.
• Internet & Domain Search: Websites, domains, blogs and online mentions that may indicate prior use.
• ROC / Company Name Search: Existing company names, LLPs and corporate filings that may conflict with your proposed brand.
• Social Media Audit: Handles, usernames, pages and content across major platforms to identify active or dormant brand usage.
• E-commerce Scan: Listings on top marketplaces to detect sellers or products using identical or confusingly similar names.
• Tax & Business Filings: GST details, trade licences or business registrations that reflect commercial activity under the mark.