BrandProCare conducts trade dress investigations to help brands safeguard the overall visual appearance of their products and packaging including shape, size, design, colour combinations, textures and overall get-up from misuse, copying and counterfeiting in the marketplace.

In today’s competitive consumer landscape, trade dress has evolved into a critical differentiator and a key selling point. When infringers replicate the visual identity of a product, customers may be misled into believing they are purchasing the genuine item, resulting in loss of revenue, dilution of brand identity and reputational harm. BrandProCare identifies such deceptive replication and provides legally actionable evidence to support enforcement and litigation.

Our trade dress similarity investigations assess whether a competing product imitates your packaging or appearance in a way that is likely to cause confusion. We compare the infringing product with the original across multiple visual parameters and capture proof of similarity.

Our market sweep and retail investigation exercises trace where lookalike products are being sold, the extent of their circulation, seller networks and price patterns, enabling brands to understand the scale of the threat.

Our supply chain and manufacturer identification investigations map stockists, wholesalers, distributors, warehouses and manufacturing units associated with copied trade dress, helping legal teams plan enforcement such as civil actions, criminal complaints or raids.

BrandProCare’s trade dress investigation reports include side-by-side comparison of the original and infringing products, photographs, videos, packaging analysis, place of sale details, bills/invoices (wherever possible), seller or manufacturer identification, supply chain intelligence and recommendations for enforcement.