Trademark Investigations to Protect Your Brand
Once you have successfully registered your trademark, taken steps to launch and promote it, there is still more work to be done. It is important to protect your trademark, to ensure that your time, efforts and investment in your trademark is not being wasted and to ascertain that your trademark is not loosing the value.
When a businessperson is asked, what is the most important asset of their business? Besides other things, the answer is BRAND NAME. The most important asset of any business is its BRAND. Clients come to you because of the expectations, experience and value that your BRAND has created.
Mostly small entrepreneurs has this misconception that by making a small change in the existing brand their trademark becomes different from another, for example, Pepsi to Popsi, Nescafe to Nashcoffee, Exxon to Axon, Samsung to Sunsung etc. Minor alterations are insufficient and amount to trademark infringement.
Entrepreneurs must always know what is to be done to protect their trademark. Protecting your trademark is a continuous process. One way to protect your trademark is to monitor trademark journal publications of IP India and oppose any applications that seem similar to yours and that are likely to create confusion amongst the minds of consumers.
If you come across any infringement of your trademark and know the whereabouts of the infringing party, another way is to serve cease & desist letter and if that does not work a lawsuit can be filed in the appropriate court of law.
Third way to protect your trademark is to hire a trademark investigator and conduct TRADEMARK INVESTIGATION. Trademark Investigation ensures continuous watch on infringements that may be taking place online or offline. It helps in ascertaining the actual use and level of use of infringement. Such investigations also assist in identifying the infringers, determining their revenue from infringing goods, size of their business, their channel of trades and collecting the evidence against the infringes.
BrandProCare provides Trademark Investigation services at competitive prices. Once the infringer and the use of mark has been identified, appropriate enforcement action can be taken against the infringer. For more information about Trademark Investigation, please refer to http://brandprocare.com/trademark-investigations/
This article has been authored by Garima Luthra
